The truth about SEO for law firms
The number of lawyers is on a constant rise. Being a lawyer has always been an attractive job, but today with tv shows like Suits or White Collar more and more young people want to go to Ivy League colleges to get their law degree and practice law. The aftermath of this trends is that the competition has grown harder every day. Not only for the college students but the law firms as well.
Twenty years ago a lawyer would have been found over recommendations, the phone book or his infamous reputation. Today recommendations and reputation still make up a lot of the prestige, but attorneys now have to be visible on the internet as well. No one looks in a phone book or the yellow pages anymore except if he’s over 60 or doesn’t want to do anything with the digital world. Everyone else simply picks up their phone, types into Google or any other search engine and looks at the results on the first page. If you’re not on there, then you’re out of luck and most likely out of clients as well. So how do you change that? With search engine optimization. Simple, right? And that is what we do.
Finding the right expert for attorney SEO
I bet you have encountered a few so called SEO Gurus or specialists before, so who’s to say that we’re not like them? Well, unfortunately on the Internet any and everyone can call themselves an expert, even if they have never even worked in that field. But I can give you a few tips on how to spot nonexperts, thieves, and frauds and prove you that we’re nothing like them. I know, most of you don’t know a thing about SEO, so it is pretty easy for frauds to trick you. Look out for some of the following things.
First and foremost, a great SEO agency walks the talk and also takes advantage of search engine optimization for its own business. Since you have found our website, the chances are that you were looking for a legal SEO expert on Google, where you have found us. As you can see, optimizing your website for the right keywords works and is very powerful.
Over and above that, a reliable SEO firm generates more visitors from the right audience. Of course, we also always ask our clients for what search terms they want to get found on Google. But, other than ordinary SEO agencies, we never take this for granted and always perform an in-depth keyword analysis to identify the best phrases to optimize our client’s websites. As a dedicated lawyer SEO expert, our goal is to generate visitors that are interested in the very legal services you specialize in with your firm, stick around on your site and finally convert into new business.
But how do you get these visitors, that will be your future customers and recommend you to everyone and everybody? Well, you, or better said the SEO for attorneys expert, will research keywords to optimize your page. Since law firms tend to be dependent on the local area, the right keywords could and should include words such as attorney or lawyer, your particular field and the location of your company. The keywords should be thoroughly researched and customized to your firm because every legal practice and law firm are different. An individual keyword analysis at the beginning of every campaign is the key to success.
Another thing to watch out for is the so-called Black Hat SEO. These strategies are illegal, outdated and Google punishes them hard and very strict. SEO “Gurus” that use Black Hat SEO will certainly not say so, but they tend to promise you quick results. Don’t believe this, because robust and sustainable lawyer SEO takes time and doesn’t work over night!
To get the top spot for a keyword on Google, you always need to keep in mind, that it is essential to give Google exactly what it wants. And Google always want’s to present the best and most relevant search result to its users. So, the secret to success with search engine optimization is that your website needs to be highly relevant for the particular search term and it also needs to have enough trust and authority.
Creating relevance is not hard, and it also can be done pretty quickly. However, establishing trust and authority with Google is a process which takes a while.