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Results-Driven SEO for Law Firms
There is no doubt that the most efficient way for lawyers, attorneys, and law firms to get more clients and grow their business is to get in front of those people who are looking for legal help RIGHT NOW. And the best way to do that is to have your website show up #1 in the organic search results on Google for the right search terms.
One important part of our unique approach is that we not only focus on the rankings of your website. The most important thing to us is to make your phone ring with highly qualified leads to grow your business as fast as possible. However, this is only possible by building your SEO campaign on a solid foundation which starts with the selection of the best keywords.
Unlike other SEO agencies, we solely focus on helping legal practices & law firms of all sizes to increase their exposure online, drive more traffic to their websites from Google and grow their business consistently. By specializing in search engine optimization for lawyers and attorneys, we can provide outstanding results for our clients over and over again.
What also sets us apart from other SEO companies is the fact that we are working on a month-to-month basis. Since we know, that we get exceptional results for every practice and firm we work with, there is no need for us to sign our clients on long-term contracts. Instead, we rather convince our customers to stay with us by delivering outstanding results.
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The number of lawyers is on a constant rise. Being a lawyer has always been an attractive job, but today with tv shows like Suits or White Collar more and more young people want to go to Ivy League colleges to get their law degree and practice law. The aftermath of this trends is that the competition has grown harder every day. Not only for the college students but the law firms as well.
Twenty years ago a lawyer would have been found over recommendations, the phone book or his infamous reputation. Today recommendations and reputation still make up a lot of the prestige, but attorneys now have to be visible on the internet as well. No one looks in a phone book or the yellow pages anymore except if he’s over 60 or doesn’t want to do anything with the digital world. Everyone else just picks up their phone, types into Google or any other search engine and looks at the results on the first page. If you’re not on there, then you’re out of luck and most likely out of clients as well. So how do you change that? With search engine optimization. Simple, right? And that is what we do.
Now, before we are going to dive a bit deeper into SEO for law firms, let’s take a look at some significant facts to prove the statement from above. According to Alexa.com (which is an online analytics company owned by Amazon), Google.com is the most popular website and search engine on the entire internet. The time each visitor spends on Google on average is 7 minutes and 51 seconds. During this time they are visiting about nine pages. In total, users are performing 4,464,000,000 (yes, that’s almost 4.5 billion) searches on Google per day.
This data makes it crystal clear why SEO (search engine optimization) is essential for your law firm or practice. When people are looking to find a lawyer or attorney today, the vast majority of them is relying on Google to find one. Therefore, it is crucial for your law firm website to be listed on TOP of the Google search results for the right search terms. Otherwise, you will be missing out on a large piece of market share.
Why lawyer SEO is different
Even though a lot of law firms are only servicing a local area, Lawyer SEO is entirely different than doing search engine optimization for any other type of local business. The reason for that is, because of the enormous supply in that field and the high density of law firms and practices.
According to American Bar Association and census figures, there are 803 lawyers per capita in Washington, DC. Admittingly, in this example, we have picked the city with the highest density of lawyers in the US. But, even if your law office is not located in DC, as soon as your practice is based in a larger city, you are dealing with lots of competition. Also, please keep in mind that there are only ten organic search results on the first page of Google – and this is where your website needs to be listed.
Furthermore, lawyer SEO is already very popular amongst attorneys, and a lot of firms are now taking advantage of Google traffic to get more clients and cases and to grow their bottom line. And since many times a lot of law firms from one area are competing for the same keywords, it speaks for itself that you will only be able to win that battle and make it to the TOP of Google if you are working with the right SEO agency. Of course, the higher your law firm’s website ranks on Google for a term, the more traffic it will receive from these searches.
Why you should only hire real law firm SEO experts
If you have read what we have mentioned above, you now already know that the best place to get more clients and cases for your law firm online is Google.
To grow your client base with highly targeted search traffic, you need to apply state of the art search engine optimization to your website, to outrank your competitors and make it to the top positions on the organic search results for relevant search terms. These rankings will allow you to get in touch with the best prospects available and drive highly relevant traffic to your website. In other words, you are getting your website in front of people who are actively looking for the very legal services that you are offering. The more traffic like that you can drive to your website, the more your phone will ring and the more new clients you’ll be able to get.
Now, here’s the thing: Law firm SEO is a very complex topic and the techniques that are being used to rank your website always need to adopt the latest Google algorithm changes. Of course, you cannot do it on your own, and you need to hire an SEO agency to do it for you. But, when it comes to search engine optimization in a competitive field like the legal industry, you want to make sure to work with the best and most capable SEO experts.
It is similar to hiring a lawyer or attorney. If a millionaire is going through a divorce, the best thing he can do is to hire a well-experienced divorce attorney and not a bankruptcy lawyer. The same applies to picking an SEO firm. If you want to get the best results with SEO for your law firm, the best thing you can do is to hire law firm SEO experts instead of an SEO firm that is working for every business.
SEO for attorneys – The basic concept
If you want to take your law firm to the next level and are therefore looking to take advantage of SEO for attorneys, there are a few things you need to know before you get started.
One thing you should be aware of is the principle of how a successful SEO campaign works. There are always three main steps that you need to follow.
Step 1: Keyword research
It is vital to the success of each SEO campaign to build upon a solid foundation. In other words, you need to make sure to pick the right keywords that you’ll be targeting. When we get approached by a new client, we always ask them, what keywords they want to rank for on Google. But, these are also usually not the terms we’ll finally be targeting.
To get the best results possible, we need to make sure to optimize the website for the best terms available. And these search terms need to meet two critical requirements. They need to be relevant to the services they are offering, as well as the geographic area they are servicing, and they must have a search volume that is as high as possible. This approach already makes a huge difference.
To us, rankings are not the most important thing. Of course, we are pushing the websites of our clients to the top of the organic search results on Google, but it wouldn’t be beneficial for any of them if they would rank #1 for a keyword that nobody is looking for on the search engines.
To make sure we are going after the best keywords possible, we always perform an in-depth keyword analysis based on the client’s keyword-ideas. Using top-notch research tools, we dig through hundreds of different search terms to find the ones that are most relevant and have the highest search volume at the same time.
Following this approach, we can provide our clients a kickstart with SEO for attorneys.
Step 2: on-page optimization
Once we know what keywords we will be targeting with the campaign, we continue to the next step which is on-page optimization. On-page optimization in and itself consists of two parts. Part one is the technical optimization of the website we are going to rank.
A few of the things we are optimizing in this step are the load time of this website, we make sure that it is mobile-friendly, we implement SSL if it is missing, we take care of the internal linking, we optimize the images, and a lot of other important things.
The second part of on-page optimization is to take care of the relevancy. We need to make sure to make the pages that we are about rank as relevant as possible for the search terms we have chosen in step #1.
Once we have completed this step, we can move forward to the final step.
Step 3: off-page optimization
Another name for this step would be link building. Links are a critical piece of the SEO puzzle. Without backlinks pointing to your website it is very hard if not impossible to make it to the top of Google.
Of course, this is the exact opposite to the saying that you might have already heard, which is: “content is king.” Some SEO’s claim that it is enough to keep publishing fresh and unique content on an ongoing basis on your website and you’ll rank. But honestly, it just doesn’t work this way.
However, when it comes to building links, there’s a lot of things that can go wrong. There are a lot of factors that play into account when pointing links from other websites to yours. It is not only about quality but also about velocity and other critical factors.
Once you know these three steps, it is evident that search engine optimization always has to be a custom-tailored service.
Attorney SEO – How to find the right expert
I bet you have encountered a few so called SEO Gurus or specialists before, so who’s to say that we’re not like them? Well, unfortunately on the Internet any and everyone can call themselves an expert, even if they have never even worked in that field. But I can give you a few tips on how to spot nonexperts, thieves, and frauds and prove you that we’re nothing like them. I know, most of you don’t know a thing about attorney SEO, so it is pretty easy for frauds to trick you. Look out for some of the following things.
First and foremost, a great SEO agency walks the talk and also takes advantage of search engine optimization for its own business. Since you have found our website, the chances are that you were looking for a legal SEO expert on Google, where you have found us. As you can see, optimizing your website for the right keywords works and is very powerful.
Over and above that, a reliable SEO firm generates more visitors from the right audience. Of course, we also always ask our clients for what search terms they want to get found on Google. But, other than ordinary SEO agencies, we never take this for granted and always perform an in-depth keyword analysis to identify the best phrases to optimize our client’s websites. As a dedicated lawyer SEO expert, our goal is to generate visitors that are interested in the very legal services you specialize in with your firm, stick around on your site and finally convert into new business.
But how do you get these visitors, that will be your future customers and recommend you to everyone and everybody? Well, you, or better said the SEO for attorneys expert, will research keywords to optimize your page. Since law firms tend to be dependent on the local area, the right keywords could and should include words such as attorney or lawyer, your particular field and the location of your company. The keywords should be thoroughly researched and customized to your firm because every legal practice and law firm are different. An individual keyword analysis at the beginning of every campaign is the key to success.
Another thing to watch out for is the so-called Black Hat SEO. These strategies are illegal, outdated and Google punishes them hard and very strict. SEO “Gurus” that use Black Hat SEO will certainly not say so, but they tend to promise you quick results. Don’t believe this, because robust and sustainable lawyer SEO takes time and doesn’t work over night!
To get the top spot for a keyword on Google, you always need to keep in mind, that it is essential to give Google exactly what it wants. And Google always want’s to present the best and most relevant search result to its users. So, the secret to success with search engine optimization is that your website needs to be highly relevant for the particular search term and it also needs to have enough trust and authority.
Creating relevance is not hard, and it also can be done pretty quickly. However, establishing trust and authority with Google is a process which takes a while.
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